Total

TOTAL launch a new automotive trade range of lubricants

07-07-2017

To continue our strong sales growth in the UK, we are launching a new automotive aftermarket trade range under its iconic ELF brand.

The ELF SPORTI range will be introduced to compliment TOTAL's existing premium range of QUARTZ lubricants to offer core 'meet the requirements' statements for key independent aftermarket needs at competitive price points.

The current top tier QUARTZ range will remain to offer customers the benefits of manufacturer recommendations and partnerships as well as a wide variety of formal manufacturer approvals allowing garages to up sell or increase their profits on service work.

In launching the new ELF SPORTI range, customers now have access to six new lubricants, which offer a guarantee of quality that customers expect from a reliable global brand for more price-conscious customers.

Using high-quality base oils and raw materials, the products will keep engines clean and maintain its performance without the need for the cutting-edge Age Resistance Technology employed in the Quartz range.

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To meet the market needs, the range will offer products for a variety of OEM specifications. The full range includes:

  • SPORTI 9 C3 5W-30
  • SPORTI 9 A5/B5 5W-30
  • SPORTI 9 Long Life 5W-30
  • SPORTI 9 5W-40
  • SPORTI 9 C2/C3 5W-30
  • SPORTI 7 A3/B4 10W-40

ELF SPORTI will be available from TOTAL in July 2017 for bulk, 208-litre barrels and 20-litre packs. The 1-litre and 5-litre packs will be available from August 2017.

ELF SPORTI: a guarantee of quality from a reliable brand

In 2017, ELF celebrates its 50th year anniversary. Since 1967, ELF has been recognised as a competitive, innovative and successful brand of lubricant and in 2000, ELF bolstered its position by becoming a brand of TOTAL. Read more about it here

ELF has a long heritage in motorsports covering numerous successful partnerships with teams driven by Jackie Stewart, Ayrton Senna, Michael Schumacher, Damon Hill amongst many others.

To find out more about the new ELF SPORTI range, please call your Area Business Manager or email lubesorders@total.co.uk or call 01977 636302

To download ELF Sporti data sheets or MSDS click below  

ELF Product Range

To download the ELF Sporti Range brochure click below

View Brochure

About ELF

Since 1967, ELF's goal is to be recognised as the most competitive, innovative and successful brand of lubricant. Putting technological innovation, research and cutting-edge technology into high gear, ELF produces motor oils and lubricants fit for champions.

ELF is a passionate participant in motorsports and is present at the world's biggest competitions, including the World Superbike, MotoGP, World Series by Renault, and World Endurance. The brand is trusted by leading international manufacturers and has long-lasting partnerships with RENAULT, DACIA, NISSAN and KAWASAKI. ELF became a TOTAL brand in 2000.

Read More

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